The Role of Digital Technology in Increasing the Effectiveness of Health Promotion in Hospitals
Abstract
The development of digital technology has changed many aspects of the world of health, including in the field of health promotion in hospitals. Health promotion that was previously carried out through conventional methods is now transformed using digital technology that allows for faster and more effective dissemination of information. This study aims to determine the role of digital technology in increasing the effectiveness of health promotion in hospitals. This study is a literature review that collects and analyzes various articles, journals, and studies that discuss the application of digital technology in health promotion in hospitals. The selected literature covers various types of digital technology used, such as social media, mobile applications, and hospital websites, and discusses their impact on the effectiveness of health promotion. The results of the literature review indicate that the application of digital technology in hospitals can improve the effectiveness of health promotion in various ways. Technology allows hospitals to provide timely health information, improve interaction with patients, and disseminate health messages to a wider audience. Social media and health applications, for example, can provide more personalized and easily accessible education. However, challenges such as data privacy issues, lack of access to technology in certain areas, and low digital literacy are still obstacles that need to be considered. Digital technology has great potential in improving the effectiveness of health promotion in hospitals. Despite facing some challenges, the adoption of appropriate technology can support hospitals in providing better health services and reaching more people with useful information.
References
Akbar, H., & Santoso, EB (2019). Risk Factors for Knee Osteoarthritis at Haji General Hospital, Surabaya. PROMOTIF: Journal of Public Health, 9(2), 219–224.
Anisa, R., Yustikasari, Y., & Dewi, R. (2022). Information Media and Health Promotion of Regional General Hospitals. Journal of Research Innovation, 2(8), 2869–2874.
Ariyo, R. V. B., & Achadi, A. (2022). Penggunaan Strategi Pemasaran Digital dalam Layanan Kesehatan di saat Pandemi COVID-19: Literature Review. Media Publikasi Promosi Kesehatan Indonesia (MPPKI), 5(7), 775–780.
Cutrona, S. L., Mazor, K. M., Vieux, S. N., Luger, T. M., Volkman, J. E., & Finney Rutten, L. J. (2015). Health information-seeking on behalf of others: characteristics of “surrogate seekers.” Journal of Cancer Education, 30, 12–19.
Damanik, CRB, Harahap, RA, & Ritonga, F. (2024). Analysis Of Social Media Use In Health Promotion Programs. Latest Health Innovation Journal, 6(3).
ERISSA, F. (2024). Gambaran Media Promosi Kesehatan Di Rumah Sakit Islam Ibnu Sina Padang Panjang Tahun 2024. Universitas Muhammadiyah Sumatera Barat.
Junaedi, F., Triyanti, E., & Prabowo, T. (2023). Optimalisasi Promosi Kesehatan dengan Menggunakan Website dan Media Sosial di Rumah Sakit dr Karmini Kota Tasikmalaya. Jurnal Abdi Masyarakat Indonesia, 3(5), 1369–1376.
Hendriani, AD, & Hadi, EN (2020). Evaluation of Hospital Health Promotion Standards at Dr. Soekardjo Regional General Hospital, Tasikmalaya City. Jukema (Aceh Public Health Journal), 6(1), 29–42.
Junaedi, F., Triyanti, E., & Prabowo, T. (2023). Optimizing Health Promotion Using Websites and Social Media at Dr. Karmini Hospital, Tasikmalaya City. Indonesian Community Service Journal, 3(5), 1369–1376.
Korda, H., & Itani, Z. (2013). Harnessing social media for health promotion and behavior change. Health Promotion Practice, 14(1), 15–23.
Leonita, E., & Jalinus, N. (2018). The role of social media in health promotion efforts: A literature review. INVOTEK: Journal of Vocational Innovation and Technology, 18(2), 25–34.
Mailintina, Y., Panjaitan, R. S., Ludovikus, L., Ellynia, E., Wahdini, R., Yari, Y., & La Ramba, H. (2024). Efektivitas Sistem Administrasi Rumah Sakit Dalam Meningkatkan Pelayanan Kesehatan: Scoping Review. Kosala: Jurnal Ilmu Kesehatan, 12(1), 53–69.
Nadiyah, SNA, & Prayoga, D. (2024). Digital Transformation as Part of Hospital Marketing Strategy: Literature Review. Indonesian Health Promotion Publication Media (MPPKI), 7(2), 265–272.
Pandhika, D. A., Stiawati, T., & Jumiati, I. E. (2023). Utilization of Social Media as a Health Promotion Tool of Indonesian Hospitals: Literature review. Faletehan Health Journal, 10(02), 131–136.
Permatasari, AA, Lolita, DC, & Chotimah, CC (2023). The Role of Digital Media in Health Promotion Efforts to Improve Public Health: A Literature Review. Zaitun (Journal of Health Sciences), 11(1), 1–4.
Prayoga, D. (2024). Marketing 4.0 in Health Services: Literature Review of Digital Transformation and Marketing Strategy: Literature Review. Indonesian Health Promotion Publication Media (MPPKI), 7(4), 744–751.
Preeti, B. (2014). Education and Role of Media in Education system. Journal of ScientificEngineering and Research (IJSER) Www. Ijser. in ISSN (Online), 2347–3878.
Sembiluh, D., & Sulistiadi, W. (2022). Analysis of Digital Marketing Implementation in Hospitals during the COVID-19 Pandemic: Literature Review. Indonesian Health Promotion Publication Media (MPPKI), 5(3), 224–232.
Tarantang, J., Awwaliyah, A., Astuti, M., & Munawaroh, M. (2019). Perkembangan sistem pembayaran digital pada era revolusi industri 4.0 di indonesia. Jurnal Al-Qardh, 4(1), 60–75.
Vionita, L., & Prayoga, D. (2021). The Use of Social Media during the Covid-19 Pandemic in Health Promotion at Tangerang Regency Hospital. Indonesian Public Health Media, 20(2), 126–133.
Widuri, A., & Noor, HZ (2021). Efforts to improve health consultation services with telemedicine. JMM (Jurnal Masyarakat Mandiri), 5(4), 1194–1201.
Copyright (c) 2024 Indonesian Journal of Global Health Research
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.