Positive Emotions: Hedonistic Shopping Motivation, College Student Shopping Lifestyle
Keywords:
hedonic shopping motivation, positive emotions, student lifestyle
Abstract
This study aims to examine and analyze student shopping motivation and lifestyle on positive emotions. The research design uses quantitative descriptive using primary data in the form of answers to questionnaires from respondents and then analyzed. The research sample was active students at Muria Kudus University in the Management Study Program, totaling 248 respondents. The results of the study explain that the increase in students' positive emotions for shopping using online applications (e-commerce shopee) increases because of the role of shopping motivation and because of lifestyle factors. This is due to the flexibility and speed of the vendor managing the e-commerce shoppe which is very professional, but there are research findings which explain that the negative impact is addiction to shopping through e-commerce applications making students socialize less with the environment around the campus because most activities are carried out online.
References
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Andriani, Lina Atika., dan Harti. (2021). Pengaruh Emosi Positif, Potongan Harga, dan Kualitas Website Terhadap Pembelian Impulsif. Forum Ekonomi, Vol. 23 (3) : 454-462.
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Dari, Irfa Diana., dan Patrikha, Finisica Dwijayanti. (2021). Pengaruh e-gaya hidup, trend fashion, dan customer experience terhadap impulse buying produk fashion konsumen. AKUNTABEL, Vol. 18 (4): 683-690.
Data Jumlah Mahasiswa Manajemen Angkatan 2018 (BAAK Universitas Muria Kudus)
Dewi, Ni Puru Ayu Sri Kusuma., dan Jatra, I Made. (2021). Pengaruh Promosi Penjualan, Visual Merchandising, Atmosfer Gerai Terhadap Pembelian Impulsif Di Matahari Duta Plaza Denpasar. E-Jurnal Ekonomi dan Bisnis Universitas Udayana, Vol. 10, No. 04, pages : 173-190.
Fauziyah, Widya Nur., dan Julaeha, Lia Siti. (2022). Pengaruh Desain Kemasan Terhadap Pembelian Impulsif yang Dimediasi Emosi Positif (Studi Kasus di Instagram @superjunior_elfindonesia). Jurnal Ilmiah Wahana Pendidikan, Vol. 8, No. 7: 111-122.
Hasim, Michael., dan Budi Lestari, Retno. (2022). Pengaruh Potongan Harga, Motivasi Belanja Hedonis, E-WOM Dan Gaya Hidup Berbelanja Terhadap Impulse Buying Di Tokopedia. Jurnal Ilmiah Ekonomi Dan Bisnis Universitas Multi Data Palembang, Vol. 12, No. 1: 59-69.
Hidayah, Nurul., and Marlena, Novi. (2021). The Effect of Hedonic Shopping Value and Atmosphere Store on Impulse Buying with Positive Emotion as Intervening Variables on Ketos Consumers (Kediri Town Square). Journal of Management, Vol. 11, Issue. 1, pp. 219-227.
Hursepuny, Crusyta Valencia., dan Oktafani, Farah. (2018). Pengaruh Hedonic Shopping Motivation Dan Shopping Lifestyle Terhadap Impulse Buying Pada Konsumen Shopee_ID. e- Proceeding of Management, Vol. 5, No. 1: 1041-1048.
Imbayani, I Gusti Ayu., dan Novarini, Ni Nyoman Ari. (2018). Pengaruh Shopping Lifestyle, Fashion Involvement Dan Positive Emotion Terhadap Impulse Buying Behavio. Jurnal Ilmiah Manajemen & Bisnis, Vol. 3, No. 2: 199-210.
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Mutanafisa, Tasneem Al., and Retnaningsih. (2021). The Effect of Sales Promotion and Knowledge on Impulsive Buying of Online Platform Consumers. Journal of Consumer Sciences, Vol. 06, No. 01,pp. 77-91.
Novriady Nurtanio, Ilham. dkk. (2022). The Influence of Shopping Lifestyle and Hedonic Shopping Motivation on Impulse Buying in Bukalapak E- Commerce (Study on Bukalapak Consumers in Bandar Lampung). Jurnal Pemikirann Ekonomi Syariah, Vol. 2, No. 2:1-28.
Pramesti, Annisa Dyah., dan Dwiridotjahjono, Jojok. (2022). Pengaruh Hedonic Shopping Motivation dan Shopping Lifestyle terhadap Perilaku Impulse Buying pada Pengguna Shopee di Surabaya. Jurnal Kajian Ekonomi & Bisnis Islam, Vol. 3, No. 5: 927-942.
Purnamasari, Lathiyfah Shanti., Somantri, Bambang., dan Agustiani, Viska., (2021). Pengaruhshoppinglifestyledanhedonics hoppingmotivationterhadap Impulse Buying Pada Shopee.Co.Id (Studi Kasus di Lingkungan Mahasiswa Kota Sukabumi). CAKRAWALA – Repositori IMWI, Vol. 4, No. 1: 36-48.
Rizki Octaviana, Andyta., Komariah, Kokom., & Mulia Z, Faizah. (2022). Analisis Shopping Lifestyle, Hedonic Shopping Motivation Dan Flash Sale Terhadap Online Impulse Buying. Management Studies and Entrepreneurship Journal, Vol. 3 (4): 1961-1970.
Safitri, Monica Leticia Hadi. (2022). Pengaruh Hedonic Shopping Motivation Dan Promosi Penjualan Terhadap Niat Beli Ulang Pada Konsumen Starbucks Indonesia. Jurnal Ilmu Manajemen, Vol. 10, No. 1: 280-290.
Andriani, Lina Atika., dan Harti. (2021). Pengaruh Emosi Positif, Potongan Harga, dan Kualitas Website Terhadap Pembelian Impulsif. Forum Ekonomi, Vol. 23 (3) : 454-462.
Anggreani, Debora Dian Maydina., dan A. Sentot Suciarto. (2020). Pengaruh Gaya Hidup Berbelanja dan Perilaku Hedonik Terhadap Pembelian Impulsif (Studi Pada Toko Belanja Online Shopee. Jurnal Ekonomi, Manajemen, Akuntansi, dan Perpajakan, Vol. 3, No.1: 36-51.
Ariyanti, Lilis., dan Iriani, Sri Setyo. (2022). Pengaruh Promosi Penjualan dan Electronic Word Of Mouth Terhadap Pembelian Impulsif Pada Saat Special Event Day (Studi Pada Konsumen Shopee Jawa Timur). Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Tegnologi, dan Pendidikan, Vol. 1, No. 5: 491-508.
Barokah, Siti., Astriandhini, Bunga., & Millenian Putera, Muhammad. (2021). Emotional Shopping Sebagai Variabel Mediasi Gaya Hidup dan Motivasi Belanja Hedonis Pada Keputusan Pembelian Impulsif Produk 3second. Jurnal Manajemen, Vol. 7, No.2, hlm. 156-167.
Dari, Irfa Diana., dan Patrikha, Finisica Dwijayanti. (2021). Pengaruh e-gaya hidup, trend fashion, dan customer experience terhadap impulse buying produk fashion konsumen. AKUNTABEL, Vol. 18 (4): 683-690.
Data Jumlah Mahasiswa Manajemen Angkatan 2018 (BAAK Universitas Muria Kudus)
Dewi, Ni Puru Ayu Sri Kusuma., dan Jatra, I Made. (2021). Pengaruh Promosi Penjualan, Visual Merchandising, Atmosfer Gerai Terhadap Pembelian Impulsif Di Matahari Duta Plaza Denpasar. E-Jurnal Ekonomi dan Bisnis Universitas Udayana, Vol. 10, No. 04, pages : 173-190.
Fauziyah, Widya Nur., dan Julaeha, Lia Siti. (2022). Pengaruh Desain Kemasan Terhadap Pembelian Impulsif yang Dimediasi Emosi Positif (Studi Kasus di Instagram @superjunior_elfindonesia). Jurnal Ilmiah Wahana Pendidikan, Vol. 8, No. 7: 111-122.
Hasim, Michael., dan Budi Lestari, Retno. (2022). Pengaruh Potongan Harga, Motivasi Belanja Hedonis, E-WOM Dan Gaya Hidup Berbelanja Terhadap Impulse Buying Di Tokopedia. Jurnal Ilmiah Ekonomi Dan Bisnis Universitas Multi Data Palembang, Vol. 12, No. 1: 59-69.
Hidayah, Nurul., and Marlena, Novi. (2021). The Effect of Hedonic Shopping Value and Atmosphere Store on Impulse Buying with Positive Emotion as Intervening Variables on Ketos Consumers (Kediri Town Square). Journal of Management, Vol. 11, Issue. 1, pp. 219-227.
Hursepuny, Crusyta Valencia., dan Oktafani, Farah. (2018). Pengaruh Hedonic Shopping Motivation Dan Shopping Lifestyle Terhadap Impulse Buying Pada Konsumen Shopee_ID. e- Proceeding of Management, Vol. 5, No. 1: 1041-1048.
Imbayani, I Gusti Ayu., dan Novarini, Ni Nyoman Ari. (2018). Pengaruh Shopping Lifestyle, Fashion Involvement Dan Positive Emotion Terhadap Impulse Buying Behavio. Jurnal Ilmiah Manajemen & Bisnis, Vol. 3, No. 2: 199-210.
Kuncoro, Amin & Sudarman. (2018). Metodologi Penelitian Manajemen. Andy Offset. Yogyakarta
Mardhiyah, Rafidah Salma., dan Sulistyawati, Lisa. (2021). Pengaruh Hedonic Shopping Motivation Dan Shopping Lifestyle Terhadap Impulse Buying Dengan Emosi Positif Sebagai Variabel Intervening Pada E-Commerce Shopee. Jurnal Analitika Bisnis, Ekonomi, Sosial dan Politik, Vol. 1, No. 1: 9-21.
Mutanafisa, Tasneem Al., and Retnaningsih. (2021). The Effect of Sales Promotion and Knowledge on Impulsive Buying of Online Platform Consumers. Journal of Consumer Sciences, Vol. 06, No. 01,pp. 77-91.
Novriady Nurtanio, Ilham. dkk. (2022). The Influence of Shopping Lifestyle and Hedonic Shopping Motivation on Impulse Buying in Bukalapak E- Commerce (Study on Bukalapak Consumers in Bandar Lampung). Jurnal Pemikirann Ekonomi Syariah, Vol. 2, No. 2:1-28.
Pramesti, Annisa Dyah., dan Dwiridotjahjono, Jojok. (2022). Pengaruh Hedonic Shopping Motivation dan Shopping Lifestyle terhadap Perilaku Impulse Buying pada Pengguna Shopee di Surabaya. Jurnal Kajian Ekonomi & Bisnis Islam, Vol. 3, No. 5: 927-942.
Purnamasari, Lathiyfah Shanti., Somantri, Bambang., dan Agustiani, Viska., (2021). Pengaruhshoppinglifestyledanhedonics hoppingmotivationterhadap Impulse Buying Pada Shopee.Co.Id (Studi Kasus di Lingkungan Mahasiswa Kota Sukabumi). CAKRAWALA – Repositori IMWI, Vol. 4, No. 1: 36-48.
Rizki Octaviana, Andyta., Komariah, Kokom., & Mulia Z, Faizah. (2022). Analisis Shopping Lifestyle, Hedonic Shopping Motivation Dan Flash Sale Terhadap Online Impulse Buying. Management Studies and Entrepreneurship Journal, Vol. 3 (4): 1961-1970.
Safitri, Monica Leticia Hadi. (2022). Pengaruh Hedonic Shopping Motivation Dan Promosi Penjualan Terhadap Niat Beli Ulang Pada Konsumen Starbucks Indonesia. Jurnal Ilmu Manajemen, Vol. 10, No. 1: 280-290.
Published
2022-12-28
How to Cite
Suroso, I., Rusdianto, H., & Utami, R. (2022). Positive Emotions: Hedonistic Shopping Motivation, College Student Shopping Lifestyle. Journal of Economics and Public Health, 1(4), 173-178. https://doi.org/10.37287/jeph.v1i4.1446
Section
Articles
