Buying Intentions: Attitudes of Indonesian Consumers
Keywords:
consumer attitude, indonesia, purchase intention
Abstract
The purpose of this study is to analyze consumer attitudes toward consumer buying interest. The research design used quantitative descriptive research, data analysis used multiple partial regression analysis using primary data obtained directly from respondents in the form of questionnaire answers. The research sample was visitors who made transactions in the muslin fashion industry in the villages of Muryolobo and Gemiring lor, Nalumsari sub-district, Jepara regency, totaling 150 respondents. The results of the study explain that consumer attitudes can increase buying interest. This proves that consumers who transact are consumers who already understand in detail that the goods needed are in accordance with their needs.
References
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Wahyuningsih, D. W. (2019). Pengaruh Variasi Produk, Harga Dan Promosi Penjualan Terhadap Keputusan Konsumen Dalam Membeli Motor Yamaha N-Max Di Wonogiri. Jurnal Ilmiah Edunomika, 3(02), 407–414. https://doi.org/10.29040/jie.v3i02.627
Yoon, S. J. (2002). The antecedents and consequences of trust in online-purchase decisions. Journal of Interactive Marketing, 16(2), 47–63. https://doi.org/10.1002/dir.10008
Arianto, B., Zulkarnain, ), & Samsir). (2016). The Effect of Product Quality, Price, Promotion Towards Purchase Decision and Consumer Loyalty of Tiga Serangkai Books in Riau Province. Journal of Economics, Business and Applications.
Ahmad Susanto. (2016). Teori Belajar dan Pembelajaran. Jakarta: Prenada Media Group
Aziz, M. L., & Sulistiono, S. (2020). Pengaruh Sikap Konsumen, Periklanan, dan Brand Image Terhadap Minat Beli Konsumen The Jungleland Adventure Theme Park. Jurnal Ilmiah Pariwisata Kesatuan, 1(1), 43–52. https://doi.org/10.37641/jipkes.v1i1.326
Faradila, R. S. N., & Soesanto, H. (2016). Analisis Pengaruh Persepsi Kemudahan Penggunaan dan Persepsi Manfaat terhadap Minat Beli dengan Kepercayaan Sebagai Variabel Intervening (Studi pada Pengunjung Toko Online berrybenka.com di Kalangan Mahasiswa Universitas Diponegoro). Jurnal Studi Manajemen Organisasi, 13(2), 149. https://doi.org/10.14710/jsmo.v13i2.13406
Faradisa, I., Budi, L., & Minarsih, M. M. (2016). Analisis Pengaruh Variasi Produk, Fasilitas, dan Kualitas Pelayanan Terhadap Minat Beli Ulang Konsumen pada Indonesian Coffeeshop Semarang (ICOS CAFÉ). Journal of Management, 2(2), 1–13.
Groover, M.P. (2010). Fundamental of Modern Manufacturing Material, Processes and System, 4th edition, John Wiley and Sons, hoboken, USA, p.456.
Juhaeri, J. (2020). Effect of Promotion and Price on Customers’ Purchase Interests at PT Sumber Cipta Multiniaga, South Jakarta Branch. Jurnal Ilmiah Ilmu Administrasi Publik, 10(1), 34. https://doi.org/10.26858/jiap.v10i1.13567
Keni, W. D. D. (2019). Pengaruh Persepsi Kemudahan Berbelanja, Reputasi Website, Dan Kualitas Website Terhadap Minat Beli Online: Kepercayaan Sebagai Variabel Mediasi. Jurnal Manajemen Bisnis Dan Kewirausahaan, 3(1), 102–109. https://doi.org/10.24912/jmbk.v3i1.4933
Kuncoro, Amin & Sudarman (2018) Metodologi Penelitian Manajemen. Andy Offset. Yogyakarta.
Kotler, Philip. (2008). Manajemen Pemasaran Edisi 12 Jilid 2. Jakarta: Indeks
Kotler, Philip. (2010). Manajemen Pemasaran. Edisi tiga belas Bahasa Indonesia.Jilid 1 dan 2.Jakarta : Erlangga.
Kotler, Keller. (2012). Marketing Management, 14th, Person Education.
Laela, T. D. F. (2015). Pengaruh Perilaku Konsumen Dan Merek Produk Terhadap Minat Beli Produk Fashion Zoya. Jurnal Ekonologi, 2(April), 4. https://jurnal.unigal.ac.id/index.php/ekonologi/article/view/1137
Ma’ruf, M. H. (2017). the Influence of Product Variations, Prices and Sales Promotions on Consumer Decisions in Buying Mitsubishi Cars in Surakarta. International Journal of Economics, Business and Accounting Research (IJEBAR), 1(01), 48–56. https://doi.org/10.29040/ijebar.v1i01.355
Prasetyo, E. B., Sopiah, & Zen, F. (2020). The Effect of Discount Price on Purchasing Intentions Through Consumer’s Perceived Risk in the Flash Sale Program at Shopee. 124, 633–643. https://doi.org/10.2991/aebmr.k.200305.129
Prayogi, S., & Santosa, A. (2019). the Influence of Product Quality, Prices and Promotions on Interest in Buying Sri Sulastri’S Batik. Jurnal Apresiasi Ekonomi, 7(1), 9–17. https://doi.org/10.31846/jae.v7i1.121
Produk, P. K., Dan, H., Of, W., & Terhadap, M. (2018). Pengaruh Kualitas Produk, Harga Dan Word of Mouth Terhadap Minat Beli Konsumen Handphone Pada Mahasiswa Feb Unsrat. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 6(3), 1188–1197. https://doi.org/10.35794/emba.v6i3.20082
Purnomo, E. (2016). Pengaruh Harga, Kualitas Produuk, Dan Lokasi Terhadap Minat Beli Konsumen Dalam Membeli Beras Lokal ( Studi Kasus Desa Rambah Utama ). Jurnal Mahasiswa Prodi Manajemen Fakultas Ekonomi.
Rustini, Ni Komang Ayu. (2015). “Pengaruh Kompensasi dan Lingkungan Kerja pada Komitmen Organisasi dan Implikasinya Pada Kinerja Pengelola Anggaran”. Denpasar : Universitas Udayana.
Sari, R. M., & Aprileny, I. (2020). The Effect Of Product Quality And Promotion Of Customer Satisfaction With Interest In Buying As An Intervening Variable. 1–22.
Surapati, U., & Syariful Mahsyar. (2019). Relationship Between Consumer Behavior, Discounts and Purchase. Journal of Chemical Information and Modeling, 53(9), 1689–1699.
Televisi, D. I. (2009). Analisis Pengaruh Sikap Konsumen Terhadap Minat Beli Produk Pemutih Wajah Pond ’ S Flawless White Dalam Iklan Versi Story Line.
Tjiptono, Fandy. 2010. Strategi Pemasaran. Edisi ketujuh. Yogyakarta : Andi
Wahyuningsih, D. W. (2019). Pengaruh Variasi Produk, Harga Dan Promosi Penjualan Terhadap Keputusan Konsumen Dalam Membeli Motor Yamaha N-Max Di Wonogiri. Jurnal Ilmiah Edunomika, 3(02), 407–414. https://doi.org/10.29040/jie.v3i02.627
Yoon, S. J. (2002). The antecedents and consequences of trust in online-purchase decisions. Journal of Interactive Marketing, 16(2), 47–63. https://doi.org/10.1002/dir.10008
Published
2022-12-28
How to Cite
Kuncoro, A., Kuncoro, B., & Goudia, A. (2022). Buying Intentions: Attitudes of Indonesian Consumers. Journal of Economics and Public Health, 1(4), 165-172. https://doi.org/10.37287/jeph.v1i4.1405
Section
Articles
